Your daily habits are damaging and aging your skin. Soap & body wash is great for a post-workout scrub down, but it has no place on your face. Traditional soap dries skin out, destroys the pH balance and skin flora, which is a precursor for long term skin damage.
Your typical off-the-shelf lotions are designed to be used for your body, and for a reason. These body creams found in stores lacks the special ingredients & nutrients that will make the difference on your face.
FACT: Men's skin is different to a women's. Due to hormonal factors - men have higher sebum (oil) production, thickness, deeper pores, facial wrinkles, & higher skin pigmentation.
That's why you need a high quality routine, specifically design with with you in mind that will safely clean, restore, and hydrate your face. Save the stuff from your local store for the rest of your body!